FIAT 500 wins Award

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News from FIAT:

"The Fiat 500 wins the 12th edition of the 'Compasso d'Oro' ADI award

The Fiat 500 won the Compasso d’Oro ADI (ADI Golden Compass), Europe's oldest and most prestigious design award. An international panel chaired by Arturo Dell'Acqua Bellavitis and made up of industry experts selected the Fiat 500 and presented the trophy to Roberto Giolito, Fiat Design director, who attended the awards ceremony yesterday held in Rome at the Pelanda Museo Macro del Testaccio.

Established in 1954 and held every three years, the Compasso d'Oro resulted from an idea of Gio Ponti and for years was organised by the Rinascente department store to highlight the value and quality of Italian design products as the sector was in its early stages. It was later given to ADI (Associazione per il Disegno Industriale - Industrial Design Association), which since 1964 handles its organisation and supervises its impartiality and integrity.
The almost 300 award-winning projects from more than 50 years of the award's history, together with the almost 2000 selected with Honourable Mention, are gathered and preserved in the Historical Collection of the “Compasso d’Oro ADI” award, which since 2001 has been entrusted to the ADI Foundation. In 2004 the Italian Ministry of Cultural Heritage declared the collection "of exceptional artistic and historic interest", and as a result included it among the national heritage.

With this prestigious acknowledgement, the Fiat 500 continues to capture attention and confirms its standing as representing the best of Made in Italy because it masterfully combines an innovative and original design with the most advanced technology in the field of engines, safety and on-board comfort.
Additionally, with the prestigious 5-star EuroNCAP and 40 awards it has won internationally to date, the new car has proven that it is not merely a super-compact city car, but an authentic platform upon which Fiat Automobiles is building a whole family of cars with technology and attention to detail worthy of a higher category.
Now at its 12th edition, it is the second time that the “Compasso d’Oro ADI” award has been given to a Fiat model. In 2004 it was the new Fiat Panda that won the coveted recognition, proof that both models - heirs of two icons of the international automotive industry - express the very best of Italy's manufacturing capabilities combined with a design that has often anticipated future trends in the world of automobiles.

Until 25 September 2011, at the Pelanda Museo Macro del Testaccio, the public will have the chance to admire all of the products that took part in the competition and those published in the 2008-2010 triennial in the ADI Design Index yearbook. The yearbook is the award's preselection, totalling nearly 400 new design objects. Also on display until 25 September at the Palazzo delle Esposizioni is the historic "Compasso d'Oro" exhibit, with 300 award-winning products from 1954 until today in the various editions of the award. Both exhibits are part of the activities organised to celebrate the 150th anniversary of Italian Unification.

July 2011


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